About Vi Natural

Although natural wine does not yet have European certification and does not offer the credibility necessary to gain consumer confidence, we have reached a point of maturity where very high quality products are available on the market. We therefore need coordinated and collaborative action to promote, enhance and popularise natural wine. We need to begin a whole process of communication and education, build a reputation and influence the entire profession.

Three objectives

A guarantee for the winemaker to receive a fair price and for the consumer to drink a good and healthy wine.
An enhancement of conscious and sustainable viticulture.
An active promotion of natural wine on the internet and at fairs near and far.

The ambassador

Jérôme Chesnot

Jérôme Chesnot is the ambassador of the vinatural.org project, the person to contact to arrange a tasting or to buy wines from the Alicante region. Present in the Marina Alta in the world of natural wine since 2017, he is also the voice of the podcast Va de Vi on Ràdio Pego.

We reflect, we plan, we exchange and we discuss, then, surely in a moment of clarity, we make decisions that are bigger than us, driven by an irrational energy that some call faith. The consideration shown to me over the years by all those involved in viticulture and winemaking in the Valencian Country goes beyond anything I could have hoped for when becoming the natural wine ambassador in the Marina Alta. Such generosity obliges me to continue and to create a new dynamic around wine, and around natural wine in particular. Here we are.

Quality, transparency, exclusivity and the legacy of a forgotten craft are the elements of a formula I have decided to bring to the Marina, to the region and beyond our natural borders. An incorruptible and relentless champion in the service of conscious winegrowers.

Natural wine ambassador since 2017

The guarantee mark

Raïm i au!

In Spain, there is as yet no official certification for natural wines. The organic label and Demeter for biodynamics exist, but neither guarantees a natural wine, meaning a wine produced without chemical inputs or industrial techniques during its vinification, from grapes grown using agroecological methods and harvested by hand. In France, the Syndicat de défense des vins naturels has held official recognition of the "vin méthode nature" designation since 2019.

To identify genuinely healthy wines, the Vi Natural project created a visual mark, Raïm i au!, which means "nothing but grapes" in Valencian. It guarantees our definition of natural wine. Simple, clear and effective. A recognisable mark that gives an identity to the concept, materialised as a sticker for wine bottles.

Jérôme Chesnot

Raïm i au!

Natural wine references